The project focused in designing packaging for a chosen fragrance, exploring how
brand identity and visual language can shape the perception of a product

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Inspired by Loewe Solo and influenced by the brand’s connection to art, nature and
elegance, the design draws from Karl Blossfeldt’s botanical photography and the organic
aesthetics of Art Nouveau

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Organic forms, ornamental details and a refined visual language guide the packaging desig,
aiming for simplicity with expressive character

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LOEWE + ART NOUVEAU: A packaging proposal that combines elegance, artistic expression
and natural references, aligned with Loewe’s identity and the sensory world of its fragrances